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class=\"wp-block-heading\">\u30da\u30f3\u30ae\u30f3\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\uff5c\u4e0d\u6b63\u30ea\u30f3\u30af\u306e\u7121\u52b9\u5316<\/h3>\n\n\n\n<p>\u30d1\u30f3\u30c0\u304c\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u300c\u8cea\u300d\u306b\u7126\u70b9\u3092\u5f53\u3066\u305f\u306e\u306b\u5bfe\u3057\u30012012\u5e74\u306e\u300c\u30da\u30f3\u30ae\u30f3\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u300d\u306f\u30ea\u30f3\u30af\u306e\u300c\u8cea\u300d\u3092\u554f\u3046\u3082\u306e\u3067\u3057\u305f\u3002\u3053\u308c\u306f\u3001PageRank\u3092\u4e0d\u6b63\u306b\u64cd\u4f5c\u3059\u308b\u305f\u3081\u306b\u4f5c\u3089\u308c\u305f\u30b9\u30d1\u30e0\u7684\u306a\u30ea\u30f3\u30af\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3057\u305f\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30da\u30f3\u30ae\u30f3\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u304c\u6a19\u7684\u3068\u3057\u305f\u306e\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306aGoogle\u306e\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306b\u9055\u53cd\u3059\u308b\u30ea\u30f3\u30af\u3067\u3057\u305f\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>PageRank\u76ee\u7684\u306e\u6709\u6599\u30ea\u30f3\u30af<\/li>\n\n\n\n<li>\u30ea\u30f3\u30af\u30d5\u30a1\u30fc\u30e0\u304b\u3089\u306e\u30ea\u30f3\u30af<\/li>\n\n\n\n<li>\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u8a70\u3081\u8fbc\u3093\u3060\u4e0d\u81ea\u7136\u306a\u30a2\u30f3\u30ab\u30fc\u30c6\u30ad\u30b9\u30c8\u3092\u6301\u3064\u30ea\u30f3\u30af<\/li>\n<\/ul>\n\n\n\n<p>\u5f53\u521d\u3001\u30da\u30f3\u30ae\u30f3\u306f\u5b9a\u671f\u7684\u306b\u66f4\u65b0\u3055\u308c\u308b\u30d5\u30a3\u30eb\u30bf\u30fc\u3067\u3057\u305f\u304c\u3001\u5f8c\u306bGoogle\u306e\u30b3\u30a2\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306b\u7d71\u5408\u3055\u308c\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u4e0d\u6b63\u30ea\u30f3\u30af\u3092\u691c\u51fa\u3057\u3001\u305d\u306e\u4fa1\u5024\u3092\u7121\u52b9\u5316\u3059\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u30d1\u30f3\u30c0\u3068\u30da\u30f3\u30ae\u30f3\u3068\u3044\u3046\u4e8c\u3064\u306e\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306f\u3001SEO\u304c\u5c0f\u624b\u5148\u306e\u30c6\u30af\u30cb\u30c3\u30af\u3067\u306f\u306a\u304f\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u4fa1\u5024\u3092\u63d0\u4f9b\u3059\u308b\u3068\u3044\u3046\u672c\u8cea\u306b\u7acb\u3061\u8fd4\u308b\u5927\u304d\u306a\u8ee2\u63db\u70b9\u3068\u306a\u3063\u305f\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p><i class=\"icon-bookmark\"><\/i> <a href=\"#mokuzi\" data-type=\"internal\" data-id=\"#mokuzi\">\u76ee\u6b21\u306b\u623b\u308b<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u300c\u610f\u5473\u300d\u3092\u7406\u89e3\u3059\u308b\u30bb\u30de\u30f3\u30c6\u30a3\u30c3\u30af\u691c\u7d22\u306e\u591c\u660e\u3051\uff082013\u5e74\uff5e2018\u5e74\uff09<\/h2>\n\n\n\n<p>\u30d1\u30f3\u30c0\u3068\u30da\u30f3\u30ae\u30f3\u306b\u3088\u3063\u3066\u30a6\u30a7\u30d6\u306e\u54c1\u8cea\u57fa\u6e96\u3092\u78ba\u7acb\u3057\u305fGoogle\u306f\u3001\u6b21\u306b\u300c\u610f\u5473\u300d\u3092\u7406\u89e3\u3059\u308b\u3068\u3044\u3046\u3001\u3088\u308a\u6839\u6e90\u7684\u306a\u8ab2\u984c\u3078\u3068\u9032\u307f\u307e\u3059\u3002\u3053\u306e\u6642\u4ee3\u3001Google\u306f\u5358\u8a9e\u306e\u6587\u5b57\u5217\u3092\u7167\u5408\u3059\u308b\u30b7\u30b9\u30c6\u30e0\u304b\u3089\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u691c\u7d22\u610f\u56f3\u3092\u7406\u89e3\u3059\u308b\u300c\u77e5\u8b58\u30a8\u30f3\u30b8\u30f3\u300d\u3078\u3068\u5927\u304d\u306a\u5909\u8c8c\u3092\u9042\u3052\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30cf\u30df\u30f3\u30b0\u30d0\u30fc\u30c9\uff5c\u4f1a\u8a71\u578b\u691c\u7d22\u3078\u306e\u30a8\u30f3\u30b8\u30f3\u518d\u69cb\u7bc9<\/h3>\n\n\n\n<p>2013\u5e74\u306b\u767a\u8868\u3055\u308c\u305f\u300c\u30cf\u30df\u30f3\u30b0\u30d0\u30fc\u30c9\u300d\u306f\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u5fc3\u81d3\u90e8\u3092\u5b8c\u5168\u306b\u5165\u308c\u66ff\u3048\u308b\u307b\u3069\u306e\u5927\u898f\u6a21\u306a\u5909\u66f4\u3067\u3057\u305f\u3002\u305d\u306e\u76ee\u7684\u306f\u3001\u500b\u3005\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u306f\u306a\u304f\u3001\u691c\u7d22\u30af\u30a8\u30ea\u5168\u4f53\u306e\u6587\u8108\u3068\u610f\u5473\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306b\u3042\u308a\u307e\u3057\u305f\u3002\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u306e\u666e\u53ca\u306b\u3088\u308a\u3001\u300c\u30ab\u30d5\u30a7 \u6771\u4eac\u99c5\u300d\u306e\u3088\u3046\u306a\u5358\u8a9e\u306e\u7f85\u5217\u3067\u306f\u306a\u304f\u3001\u300c\u6771\u4eac\u99c5\u306e\u8fd1\u304f\u3067\u7f8e\u5473\u3057\u3044\u30b3\u30fc\u30d2\u30fc\u304c\u98f2\u3081\u308b\u30ab\u30d5\u30a7\u306f\uff1f\u300d\u3068\u3044\u3063\u305f\u3001\u3088\u308a\u81ea\u7136\u306a\u4f1a\u8a71\u53e3\u8abf\u3067\u306e\u691c\u7d22\u304c\u5897\u3048\u305f\u3053\u3068\u304c\u80cc\u666f\u306b\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30cf\u30df\u30f3\u30b0\u30d0\u30fc\u30c9\u306f\u3001\u3053\u3046\u3057\u305f\u8a71\u3057\u8a00\u8449\u306e\u3088\u3046\u306a\u8907\u96d1\u306a\u8cea\u554f\u3092\u6b63\u78ba\u306b\u89e3\u91c8\u3059\u308b\u305f\u3081\u306b\u8a2d\u8a08\u3055\u308c\u307e\u3057\u305f\u3002\u3053\u308c\u306b\u3088\u308a\u3001SEO\u306e\u7126\u70b9\u306f\u5358\u4e00\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u72d9\u3046\u3053\u3068\u304b\u3089\u3001\u7279\u5b9a\u306e\u30c8\u30d4\u30c3\u30af\u306b\u95a2\u9023\u3059\u308b\u69d8\u3005\u306a\u8cea\u554f\u306b\u5305\u62ec\u7684\u306b\u7b54\u3048\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u308b\u3053\u3068\u3078\u3068\u79fb\u308a\u307e\u3057\u305f\u3002\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304c\u3088\u308a\u4eba\u9593\u306b\u8fd1\u3065\u3044\u305f\u3053\u3068\u3067\u3001\u79c1\u305f\u3061\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u308a\u3082\u3001\u3088\u308a\u4eba\u9593\u4e2d\u5fc3\u3067\u3042\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">RankBrain\uff5c\u6a5f\u68b0\u5b66\u7fd2\u306b\u3088\u308b\u672a\u77e5\u306e\u30af\u30a8\u30ea\u3078\u306e\u5bfe\u5fdc<\/h3>\n\n\n\n<p>\u30cf\u30df\u30f3\u30b0\u30d0\u30fc\u30c9\u306b\u3088\u3063\u3066\u4f1a\u8a71\u578b\u691c\u7d22\u306e\u6249\u304c\u958b\u304b\u308c\u308b\u3068\u3001Google\u306f\u6bce\u65e5\u751f\u307e\u308c\u308b\u81a8\u5927\u306a\u6570\u306e\u300c\u672a\u77e5\u306e\u691c\u7d22\u30af\u30a8\u30ea\u300d\u3068\u3044\u3046\u8ab2\u984c\u306b\u76f4\u9762\u3057\u307e\u3059\u3002\u5168\u691c\u7d22\u306e\u7d0415%\u306f\u3001\u904e\u53bb\u306b\u4e00\u5ea6\u3082\u691c\u7d22\u3055\u308c\u305f\u3053\u3068\u306e\u306a\u3044\u65b0\u3057\u3044\u30af\u30a8\u30ea\u3060\u3068\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u8ab2\u984c\u3092\u89e3\u6c7a\u3057\u305f\u306e\u304c\u30012015\u5e74\u306b\u5c0e\u5165\u3055\u308c\u305f\u6a5f\u68b0\u5b66\u7fd2AI\u30b7\u30b9\u30c6\u30e0\u300cRankBrain\u300d\u3067\u3059\u3002<\/p>\n\n\n\n<p>RankBrain\u306f\u3001\u7279\u306b\u672a\u77e5\u306e\u30af\u30a8\u30ea\u3084\u66d6\u6627\u306a\u30af\u30a8\u30ea\u3092\u89e3\u91c8\u3059\u308b\u5f79\u5272\u3092\u62c5\u3044\u307e\u3059\u3002\u5358\u8a9e\u3084\u30d5\u30ec\u30fc\u30ba\u3092\u6570\u5b66\u7684\u306a\u6982\u5ff5\uff08\u30d9\u30af\u30c8\u30eb\uff09\u306b\u5909\u63db\u3057\u3001\u8a00\u8449\u306e\u610f\u5473\u7684\u306a\u95a2\u4fc2\u6027\u3092\u5b66\u7fd2\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u4f8b\u3048\u3070\u300c\u6700\u3082\u30ab\u30ed\u30ea\u30fc\u3092\u6d88\u8cbb\u3059\u308b\u30aa\u30ea\u30f3\u30d4\u30c3\u30af\u7af6\u6280\u300d\u3068\u3044\u3046\u76f4\u63a5\u7684\u306a\u7b54\u3048\u304c\u306a\u3044\u30af\u30a8\u30ea\u306b\u5bfe\u3057\u3001\u300c\u6700\u3082\u4f53\u529b\u3092\u6d88\u8017\u3059\u308b\u30b9\u30dd\u30fc\u30c4\u300d\u3068\u3044\u3063\u305f\u95a2\u9023\u6027\u306e\u9ad8\u3044\u6982\u5ff5\u3092\u63a8\u6e2c\u3057\u3001\u6700\u9069\u306a\u7d50\u679c\u3092\u8fd4\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002Google\u304c\u300c3\u756a\u76ee\u306b\u91cd\u8981\u306a\u30e9\u30f3\u30ad\u30f3\u30b0\u30b7\u30b0\u30ca\u30eb\u300d\u3068\u516c\u8a00\u3057\u305f\u3053\u3068\u304b\u3089\u3082\u3001\u305d\u306e\u91cd\u8981\u6027\u304c\u3046\u304b\u304c\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><td>\u30e2\u30c7\u30eb\u540d<\/td><td>\u4e3b\u306a\u6a5f\u80fd<\/td><td>\u7279\u5fb4<\/td><\/tr><\/thead><tbody><tr><td><strong>RankBrain<\/strong><\/td><td>\u672a\u77e5\u30fb\u66d6\u6627\u306a\u30af\u30a8\u30ea\u306e\u89e3\u91c8<\/td><td>\u6a5f\u68b0\u5b66\u7fd2\u3067\u5358\u8a9e\u306e\u95a2\u4fc2\u6027\u3092\u5b66\u7fd2\u3057\u3001\u30af\u30a8\u30ea\u306e\u610f\u56f3\u3092\u63a8\u8ad6\u3059\u308b\u3002<\/td><\/tr><tr><td><strong>BERT<\/strong><\/td><td>\u6587\u8108\u3068\u30cb\u30e5\u30a2\u30f3\u30b9\u306e\u6b63\u78ba\u306a\u7406\u89e3<\/td><td>\u53cc\u65b9\u5411\u51e6\u7406\u3067\u6587\u4e2d\u306e\u5358\u8a9e\u306e\u524d\u5f8c\u95a2\u4fc2\u3092\u540c\u6642\u306b\u8aad\u307f\u53d6\u308a\u3001\u610f\u5473\u3092\u628a\u63e1\u3059\u308b\u3002<\/td><\/tr><tr><td><strong>MUM<\/strong><\/td><td>\u8907\u96d1\u306a\u30cb\u30fc\u30ba\u3078\u306e\u5305\u62ec\u7684\u306a\u56de\u7b54<\/td><td>\u30de\u30eb\u30c1\u30bf\u30b9\u30af\u30fb\u30de\u30eb\u30c1\u30e2\u30fc\u30c0\u30eb\u30fb\u30de\u30eb\u30c1\u30ea\u30f3\u30ac\u30eb\u3067\u3001\u30c6\u30ad\u30b9\u30c8\u3084\u753b\u50cf\u306a\u3069\u591a\u69d8\u306a\u60c5\u5831\u3092\u7d71\u5408\u3059\u308b\u3002<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><i class=\"icon-bookmark\"><\/i> <a href=\"#mokuzi\" data-type=\"internal\" data-id=\"#mokuzi\">\u76ee\u6b21\u306b\u623b\u308b<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">AI\u306b\u3088\u308b\u81ea\u7136\u8a00\u8a9e\u51e6\u7406\u306e\u98db\u8e8d\uff082019\u5e74\uff5e2022\u5e74\uff09<\/h2>\n\n\n\n<p>2010\u5e74\u4ee3\u306e\u7d42\u308f\u308a\u304b\u3089\u3001Google\u306eAI\u6280\u8853\u3001\u7279\u306b\u81ea\u7136\u8a00\u8a9e\u51e6\u7406\u80fd\u529b\u306f\u5287\u7684\u306a\u9032\u5316\u3092\u9042\u3052\u307e\u3059\u3002\u30cf\u30df\u30f3\u30b0\u30d0\u30fc\u30c9\u3068RankBrain\u304c\u300c\u610f\u5473\u300d\u306e\u6249\u3092\u958b\u3044\u305f\u3068\u3059\u308c\u3070\u3001\u3053\u306e\u6642\u4ee3\u306b\u767b\u5834\u3057\u305fBERT\u3068MUM\u306f\u3001\u305d\u306e\u5411\u3053\u3046\u306b\u3042\u308b\u4eba\u9593\u306e\u8a00\u8a9e\u306e\u8907\u96d1\u3067\u5fae\u5999\u306a\u30cb\u30e5\u30a2\u30f3\u30b9\u3092\u5b8c\u5168\u306b\u628a\u63e1\u3059\u308b\u305f\u3081\u306e\u9375\u3068\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">BERT\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\uff5c\u6587\u8108\u7406\u89e3\u306e\u30d6\u30ec\u30fc\u30af\u30b9\u30eb\u30fc<\/h3>\n\n\n\n<p>2019\u5e74\u306b\u5c0e\u5165\u3055\u308c\u305f\u300cBERT\u300d\u306f\u3001\u300c\u904e\u53bb5\u5e74\u9593\u3067\u6700\u5927\u306e\u98db\u8e8d\u300d\u3068Google\u304c\u81ea\u3089\u8a55\u3057\u305f\u753b\u671f\u7684\u306a\u6280\u8853\u3067\u3059\u3002BERT\u306e\u6700\u5927\u306e\u7279\u5fb4\u306f\u3001\u5358\u8a9e\u3092\u6587\u8108\u306e\u4e2d\u3067\u7406\u89e3\u3059\u308b\u300c\u53cc\u65b9\u5411\u6027\u300d\u306b\u3042\u308a\u307e\u3059\u3002\u5f93\u6765\u306e\u30e2\u30c7\u30eb\u304c\u4e00\u65b9\u5411\u306b\u3057\u304b\u6587\u7ae0\u3092\u51e6\u7406\u3067\u304d\u306a\u304b\u3063\u305f\u306e\u306b\u5bfe\u3057\u3001BERT\u306f\u5358\u8a9e\u306e\u524d\u5f8c\u306e\u6587\u8108\u3092\u540c\u6642\u306b\u8003\u616e\u3059\u308b\u3053\u3068\u3067\u3001\u300cto\u300d\u3084\u300cfor\u300d\u3068\u3044\u3063\u305f\u524d\u7f6e\u8a5e\u304c\u6301\u3064\u5fae\u5999\u306a\u30cb\u30e5\u30a2\u30f3\u30b9\u306e\u9055\u3044\u307e\u3067\u6b63\u78ba\u306b\u7406\u89e3\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u300c\u30d6\u30e9\u30b8\u30eb\u4eba\u65c5\u884c\u8005\u304c\u30a2\u30e1\u30ea\u30ab\u306b\u884c\u304f\u306b\u306f\u30d3\u30b6\u304c\u5fc5\u8981\u304b\u300d\u3068\u3044\u3046\u691c\u7d22\u3067\u3001BERT\u4ee5\u524d\u306f\u300c\u30a2\u30e1\u30ea\u30ab\u4eba\u304c\u30d6\u30e9\u30b8\u30eb\u306b\u884c\u304f\u300d\u969b\u306e\u60c5\u5831\u304c\u8868\u793a\u3055\u308c\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3057\u305f\u3002BERT\u4ee5\u964d\u306f\u3001\u300cto usa\u300d\u3068\u3044\u3046\u65b9\u5411\u6027\u3092\u6b63\u3057\u304f\u7406\u89e3\u3057\u3001\u6c42\u3081\u3089\u308c\u3066\u3044\u308b\u60c5\u5831\u3092\u6b63\u78ba\u306b\u8fd4\u305b\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u306e\u3067\u3059\u3002\u3053\u306e\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306f\u3001\u5c0f\u624b\u5148\u306eSEO\u3067\u306f\u306a\u304f\u3001\u4eba\u9593\u304c\u81ea\u7136\u306b\u8aad\u3093\u3067\u7406\u89e3\u3067\u304d\u308b\u3001\u8cea\u306e\u9ad8\u3044\u6587\u7ae0\u3092\u66f8\u304f\u3053\u3068\u306e\u91cd\u8981\u6027\u3092\u6539\u3081\u3066\u6d6e\u304d\u5f6b\u308a\u306b\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">MUM\u306e\u767b\u5834\uff5c\u30de\u30eb\u30c1\u30bf\u30b9\u30af\u30fb\u30de\u30eb\u30c1\u30e2\u30fc\u30c0\u30eb\u306a\u672a\u6765<\/h3>\n\n\n\n<p>2021\u5e74\u3001Google\u306f\u3055\u3089\u306b\u91ce\u5fc3\u7684\u306a\u6b21\u4e16\u4ee3AI\u300cMUM\u300d\u3092\u767a\u8868\u3057\u307e\u3057\u305f\u3002BERT\u306e1,000\u500d\u5f37\u529b\u3068\u3055\u308c\u308bMUM\u306f\u3001\u5358\u306b\u8cea\u554f\u3092\u7406\u89e3\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u8907\u96d1\u306a\u30bf\u30b9\u30af\u3092\u89e3\u6c7a\u3059\u308b\u3053\u3068\u3092\u76ee\u6307\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>MUM\u306f3\u3064\u306e\u9769\u65b0\u7684\u306a\u80fd\u529b\u3092\u6301\u3061\u307e\u3059\u300275\u4ee5\u4e0a\u306e\u8a00\u8a9e\u3067\u540c\u6642\u306b\u5b66\u7fd2\u3059\u308b\u300c\u30de\u30eb\u30c1\u30bf\u30b9\u30af\u80fd\u529b\u300d\u3001\u30c6\u30ad\u30b9\u30c8\u3060\u3051\u3067\u306a\u304f\u753b\u50cf\u3084\u52d5\u753b\u3082\u540c\u6642\u306b\u7406\u89e3\u3059\u308b\u300c\u30de\u30eb\u30c1\u30e2\u30fc\u30c0\u30eb\u80fd\u529b\u300d\u3001\u305d\u3057\u3066\u8a00\u8a9e\u306e\u58c1\u3092\u8d8a\u3048\u3066\u77e5\u8b58\u3092\u4f1d\u9054\u3059\u308b\u300c\u30de\u30eb\u30c1\u30ea\u30f3\u30ac\u30eb\u80fd\u529b\u300d\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u300c\u3053\u306e\u9774\u306e\u5199\u771f\u3092\u898b\u305b\u3066\u3001\u3053\u306e\u9774\u3067\u5bcc\u58eb\u5c71\u306b\u767b\u308c\u308b\uff1f\u300d\u3068\u8cea\u554f\u3059\u308c\u3070\u3001MUM\u306f\u753b\u50cf\u3068\u30c6\u30ad\u30b9\u30c8\u60c5\u5831\u3092\u7d71\u5408\u3057\u3066\u7b54\u3048\u3092\u5c0e\u304d\u51fa\u3057\u307e\u3059\u3002\u3053\u306eMUM\u306e\u69cb\u60f3\u3053\u305d\u304c\u3001\u73fe\u5728\u306e\u751f\u6210AI\u6a5f\u80fd\u300cAI\u30aa\u30fc\u30d0\u30fc\u30d3\u30e5\u30fc\u300d\u306e\u76f4\u63a5\u7684\u306a\u571f\u53f0\u3068\u306a\u3063\u305f\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p><i class=\"icon-bookmark\"><\/i> <a href=\"#mokuzi\" data-type=\"internal\" data-id=\"#mokuzi\">\u76ee\u6b21\u306b\u623b\u308b<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u691c\u7d22\u30b7\u30b0\u30ca\u30eb\u306e\u4eba\u9593\u5316\u3068\u4fe1\u983c\u6027\u306e\u8ffd\u6c42\uff08\u73fe\u5728\u9032\u884c\u5f62\uff09<\/h2>\n\n\n\n<p>AI\u306b\u3088\u308b\u8a00\u8a9e\u7406\u89e3\u304c\u9032\u3080\u4e00\u65b9\u3067\u3001Google\u306f\u3082\u3046\u4e00\u3064\u306e\u91cd\u8981\u306a\u8ab2\u984c\u306b\u53d6\u308a\u7d44\u3093\u3067\u3044\u307e\u3059\u3002\u305d\u308c\u306f\u3001\u300c\u4fe1\u983c\u6027\u300d\u300c\u5c02\u9580\u6027\u300d\u300c\u7d4c\u9a13\u300d\u3068\u3044\u3063\u305f\u3001\u672c\u8cea\u7684\u306b\u4eba\u9593\u7684\u306a\u4fa1\u5024\u3092\u3044\u304b\u306b\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3067\u8a55\u4fa1\u3059\u308b\u304b\u3068\u3044\u3046\u554f\u984c\u3067\u3059\u3002\u3053\u306e\u6642\u4ee3\u3001Google\u306f\u54c1\u8cea\u8a55\u4fa1\u306e\u57fa\u6e96\u3092\u3001\u3088\u308a\u4eba\u9593\u4e2d\u5fc3\u7684\u306a\u3082\u306e\u3078\u3068\u30b7\u30d5\u30c8\u3055\u305b\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">E-E-A-T\u3068YMYL\uff5c\u4fe1\u983c\u6027\u306e\u6cd5\u5178\u5316<\/h3>\n\n\n\n<p>Google\u306f\u3001\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306e\u4e2d\u3067\u300cE-A-T\u300d\u3068\u3044\u3046\u6982\u5ff5\u3092\u9577\u5e74\u91cd\u8996\u3057\u3066\u304d\u307e\u3057\u305f\u3002\u3053\u308c\u306f\u5c02\u9580\u6027\uff08Expertise\uff09\u3001\u6a29\u5a01\u6027\uff08Authoritativeness\uff09\u3001\u4fe1\u983c\u6027\uff08Trustworthiness\uff09\u306e\u982d\u6587\u5b57\u3067\u3059\u3002\u305d\u3057\u30662022\u5e74\u3001\u3053\u308c\u306b\u5b9f\u4f53\u9a13\u3092\u610f\u5473\u3059\u308b\u300cExperience\uff08\u7d4c\u9a13\uff09\u300d\u304c\u52a0\u308f\u308a\u3001\u300cE-E-A-T\u300d\u3078\u3068\u9032\u5316\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u5909\u66f4\u306f\u3001\u5b66\u8853\u7684\u306a\u5c02\u9580\u77e5\u8b58\u3060\u3051\u3067\u306a\u304f\u3001\u88fd\u54c1\u3092\u5b9f\u969b\u306b\u4f7f\u3063\u305f\u30ec\u30d3\u30e5\u30fc\u3084\u65c5\u884c\u8a18\u306e\u3088\u3046\u306a\u3001\u4e00\u6b21\u60c5\u5831\u3068\u3057\u3066\u306e\u300c\u7d4c\u9a13\u300d\u306e\u4fa1\u5024\u3092\u516c\u5f0f\u306b\u8a8d\u3081\u305f\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u7279\u306b\u3001\u4eba\u3005\u306e\u5065\u5eb7\u3084\u8ca1\u7523\u306b\u5927\u304d\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u300cYMYL\uff08Your Money or Your Life\uff09\u300d\u3068\u547c\u3070\u308c\u308b\u9818\u57df\u3067\u306f\u3001\u3053\u306eE-E-A-T\u304c\u6975\u3081\u3066\u53b3\u683c\u306b\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u30a6\u30a7\u30d6\u4e0a\u306e\u8aa4\u60c5\u5831\u304b\u3089\u30e6\u30fc\u30b6\u30fc\u3092\u5b88\u308b\u3068\u3044\u3046\u3001Google\u306e\u5f37\u3044\u610f\u5fd7\u306e\u8868\u308c\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30d8\u30eb\u30d7\u30d5\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u30b7\u30b9\u30c6\u30e0\uff5c\u30e6\u30fc\u30b6\u30fc\u6e80\u8db3\u5ea6\u306e\u5fb9\u5e95\u8ffd\u6c42<\/h3>\n\n\n\n<p>2022\u5e74\u306b\u5c0e\u5165\u3055\u308c\u305f\u300c\u30d8\u30eb\u30d7\u30d5\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u30b7\u30b9\u30c6\u30e0\u300d\u306f\u3001E-E-A-T\u306e\u54f2\u5b66\u3092\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306b\u843d\u3068\u3057\u8fbc\u3093\u3060\u3082\u306e\u3067\u3059\u3002\u300c\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u305f\u3081\u3067\u306f\u306a\u304f\u3001\u4eba\u9593\u306e\u305f\u3081\u306b\u4f5c\u3089\u308c\u305f\u3001\u5f79\u306b\u7acb\u3064\u30b3\u30f3\u30c6\u30f3\u30c4\u300d\u3092\u9ad8\u304f\u8a55\u4fa1\u3057\u3001\u305d\u306e\u9006\u3092\u4f4e\u304f\u8a55\u4fa1\u3059\u308b\u30b7\u30b9\u30c6\u30e0\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u30b7\u30b9\u30c6\u30e0\u3082\u30b5\u30a4\u30c8\u5168\u4f53\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u3001\u30b5\u30a4\u30c8\u5185\u306b\u5f79\u306b\u7acb\u305f\u306a\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u591a\u3051\u308c\u3070\u3001\u30b5\u30a4\u30c8\u5168\u4f53\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306b\u60aa\u5f71\u97ff\u3092\u53ca\u307c\u3057\u307e\u3059\u3002Google\u306f\u300c\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8aad\u3093\u3060\u5f8c\u3001\u8aad\u8005\u306f\u76ee\u7684\u3092\u9054\u6210\u3067\u304d\u305f\u3068\u611f\u3058\u308b\u304b\uff1f\u300d\u3068\u3044\u3063\u305f\u81ea\u5df1\u8a55\u4fa1\u30ea\u30b9\u30c8\u3092\u516c\u958b\u3057\u3066\u304a\u308a\u3001\u5fb9\u5e95\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u30d5\u30a1\u30fc\u30b9\u30c8\u306e\u59ff\u52e2\u3092\u6c42\u3081\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u30b7\u30b9\u30c6\u30e0\u306f\u73fe\u5728\u3001Google\u306e\u30b3\u30a2\u30e9\u30f3\u30ad\u30f3\u30b0\u30b7\u30b9\u30c6\u30e0\u306b\u5b8c\u5168\u306b\u7d71\u5408\u3055\u308c\u3001\u6052\u4e45\u7684\u306a\u8a55\u4fa1\u57fa\u6e96\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30b3\u30a2\u30a6\u30a7\u30d6\u30d0\u30a4\u30bf\u30eb\uff5c\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u306e\u5fc5\u9808\u8981\u4ef6\u5316<\/h3>\n\n\n\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8cea\u3060\u3051\u3067\u306a\u304f\u3001\u30b5\u30a4\u30c8\u306e\u4f7f\u3044\u3084\u3059\u3055\u3082\u30e9\u30f3\u30ad\u30f3\u30b0\u306e\u91cd\u8981\u306a\u8981\u7d20\u3067\u3059\u30022021\u5e74\u306b\u5c0e\u5165\u3055\u308c\u305f\u300c\u30da\u30fc\u30b8\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u300d\u306e\u4e2d\u6838\u3092\u306a\u3059\u306e\u304c\u3001\u300c\u30b3\u30a2\u30a6\u30a7\u30d6\u30d0\u30a4\u30bf\u30eb\u300d\u3068\u3044\u3046\u6280\u8853\u7684\u306a\u6307\u6a19\u7fa4\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u306f\u3001\u4ee5\u4e0b\u306e3\u3064\u306e\u6307\u6a19\u3067\u69cb\u6210\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>LCP<\/strong>\uff5c\u30da\u30fc\u30b8\u306e\u8aad\u307f\u8fbc\u307f\u901f\u5ea6<\/li>\n\n\n\n<li><strong>FID (\u73feINP)<\/strong>\uff5c\u30da\u30fc\u30b8\u306e\u5fdc\u7b54\u6027<\/li>\n\n\n\n<li><strong>CLS<\/strong>\uff5c\u30da\u30fc\u30b8\u306e\u8996\u899a\u7684\u306a\u5b89\u5b9a\u6027<\/li>\n<\/ul>\n\n\n\n<p>\u3053\u308c\u306b\u3088\u308a\u3001\u30b5\u30a4\u30c8\u306e\u8868\u793a\u901f\u5ea6\u3084\u64cd\u4f5c\u6027\u306f\u3001\u3082\u306f\u3084\u4efb\u610f\u9078\u629e\u3067\u306f\u306a\u304f\u3001SEO\u306b\u304a\u3051\u308b\u5fc5\u9808\u8981\u4ef6\u3068\u306a\u308a\u307e\u3057\u305f\u3002Google\u304c\u5275\u696d\u5f53\u521d\u304b\u3089\u63b2\u3052\u308b\u300c\u30e6\u30fc\u30b6\u30fc\u306b\u7126\u70b9\u3092\u7d5e\u308c\u3070\u3001\u4ed6\u306e\u3082\u306e\u306f\u307f\u306a\u5f8c\u304b\u3089\u3064\u3044\u3066\u304f\u308b\u300d\u300c\u9045\u3044\u3088\u308a\u901f\u3044\u307b\u3046\u304c\u3044\u3044\u300d\u3068\u3044\u3046\u54f2\u5b66\u304c\u3001\u5177\u4f53\u7684\u306a\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3068\u3057\u3066\u30b3\u30fc\u30c9\u5316\u3055\u308c\u305f\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p><i class=\"icon-bookmark\"><\/i> <a href=\"#mokuzi\" data-type=\"internal\" data-id=\"#mokuzi\">\u76ee\u6b21\u306b\u623b\u308b<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u751f\u6210AI\u306b\u3088\u308b\u691c\u7d22\u4f53\u9a13\u306e\u5909\u9769\uff082023\u5e74\uff5e\u73fe\u5728\uff09<\/h2>\n\n\n\n<p>2023\u5e74\u4ee5\u964d\u3001Google\u691c\u7d22\u306f\u6b74\u53f2\u4e0a\u6700\u3082\u5927\u304d\u306a\u5909\u9769\u671f\u306b\u7a81\u5165\u3057\u307e\u3057\u305f\u3002\u5927\u898f\u6a21\u8a00\u8a9e\u30e2\u30c7\u30eb\uff08LLM\uff09\u306e\u53f0\u982d\u306b\u3088\u308a\u3001\u691c\u7d22\u7d50\u679c\u306e\u6700\u4e0a\u90e8\u306bAI\u304c\u751f\u6210\u3057\u305f\u8981\u7d04\u3092\u8868\u793a\u3059\u308b\u300cAI\u30aa\u30fc\u30d0\u30fc\u30d3\u30e5\u30fc\u300d\u304c\u767b\u5834\u3057\u305f\u306e\u3067\u3059\u3002\u3053\u308c\u306fGoogle\u304c\u60c5\u5831\u306e\u300c\u6848\u5185\u5f79\u300d\u304b\u3089\u3001\u60c5\u5831\u3092\u300c\u751f\u6210\u3059\u308b\u4e3b\u4f53\u300d\u3078\u3068\u5909\u308f\u308a\u3064\u3064\u3042\u308b\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 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